Search intent analysis is always the goal, which drives more traffic acquisition. By how keyword research will align to the marketing campaign. The Intent of the target customer persona must connect to keyword research that aligns with goals. The keyword itself will be defined by how customers behave in each intent. Ranks the website, which is the correct long-tail type of keyword research, acquiring only one page each.
The Keyword research mapping: How to do Keyword Research
Selecting keyword which characterize by different requirement which is the following:
1.The Search Intents
- Navigational Intent
User want to find something like specific page.
- Informational Intent
User want to learn something about.
- Commercial Intent
User need to know something before anything else.
- Transactional Intent
User want to close a deal or purchase
2.Long Tail Keyword
Characterized by a group of words with three or four words. Long-tail-type keyword with low competition.
3.Search Volumes
The number of users were searching using different kind of intent with keyword.
4.SEO Difficulty
State of difficulty which how keyword competitive in any search intent.
Keyword are the one of the ranking factors dealing with billions of searches. The right keyword aligns with the marketing strategy connected to the target customer persona. Analyze the behavior and what specific intent they need in every search done. More websites directed with one keyword on every unique page.
Keyword Rank Websites: The Keyword Precaution
The Cannibalization
Most keywords have different intents, which desire to catch user searches. Search engine optimization professionals research keywords in order to achieve better rankings in search engines. Find actual search terms that people enter into search engines when conducting a search.
A Keyword must target one page in each website. If the case keyword answers different intents with multiple pages, it is cannibalization. Which cannibalization affects marketing strategy because search engines will not understand directly which multiple pages with the same keyword. Thus Keyword is how the optimization done by one page, for one keyword only.
Analytics and Monitoring: Keyword Research Success Effectively
- Long Tail Keyword
- Clear Intent
- Avoid Keyword Cannibalization
- High Search Volumes
- Low SEO Difficulty
- Relevant to Marketing Strategy
- Rankability